Erins Media Studies Blog

Stereotypical -  relating to a widely held but fixed and oversimplified image or idea of a particular type of person or thing. Conforms  -  comply with rules, standards, or laws. Subverts -  undermine the power and authority of (an established system or institution). Objectification -  To present somebody as something inanimate or unfeeling. To define somebody purely by their use or function. Sexualisation - To make something, be it person or object exhibit sexual aspects. To define someone purely by their perceived physical attractiveness. Hegemony -  leadership or dominance, especially by one state or social group over others. Patriarchal Hegemony -  leadership or dominance by male ideologies over female  Challenges - Fetishisation -  to be excessively or irrationally devoted to (an object, activity, etc)   Symbolic annihilation -  term first used by   George Gerbner   in 1976   to describe the abs...

Media Language: - Todorov (Narrative equilibrium) - Barthes (Semiotic) - Levi Strauss (Binary Opposition) - Steve Neale (Genre Repition and Difference) Representation: - Lisbet van Zoonen (Feminism) - Stuart Hall (Representation) - bell hooks (Feminism) - David Gauntlet (Identity)  Industry: - Livingstone and Lunt (Regulation) - Curran and Seaton (Power) - Hesmondhalgh ( Audience:  - Banduras (Hypodermic needle) - Marx (Commodity Fetishism) - David Gauntlet (Identity)  - Stuart Hall (Reception)

detournement - hijacking/rerouting  a.k.a culture jamming - the act of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands Culture jamming is often targeted at consumerism and capitalism. Capitalism is unfair  ADBUSTERS                    - Political - Satirical - Modern  - Serious  - Protest posters Features: - Lots of white space - Masthead changes everytime - Challenges conventions - No consistent layout  - Barcode moves around, sometimes incorporated into the image - No reference to anything inside ADBUSTERS - Non-profit, anit-consumerist, anti-ad. Hence higher price because not making profit e.g. louis viton direct attack - Bimonthly magazine since 1989 - May/June 2016 edition below  - Price: £10.99 - Independant, self published  - Not for profit - don't ...

Regulation theory - Sonia Livingstone and Peter Lunt The increasing power of global media corporations, together with the rise of convergent media technologies and transformations in the production, distribution and marketing of digital media, have placed traditional approaches to media regulation at risk. A.K.A. cause things can go on the internet you cant properly regulate them, comment sections, unregulated ads, etc

John Berger  Adverts operate under the impression we are living an imperfect life with flaws - adverts suggest we can solve these flaws with their solution.

Power in the media industry  - James Curran and Jean Seaton 'diversity is in the public interest - the modern societies suffer fro, collective attention deficit disorders [...] the public interest has to work harder to be noticed, and we need agile but resourceful media to do that' On monopoly: 'it extends their range of business and political connections, increases their corporations prestige and, through judicious editorial appointments, contributes to the maintenance of public opinion favourable to private enterprise' 'anti-monopoly media regulation is needed not only to maintain fair competition but also to prevent the distortion of democracy' KEY TERMS:  Monopoly = exclusive/dominant ownership/control of something e.g. Stagecoach. Conglomerate = a large corporation consisting of multiple smaller companies  Subsidiary = a smaller company owned by a larger corporation  Vertical integration = one company buying other companies along the chain  H...

Brand identity - The way in which a brand individualises itself from other brands. How a business presents itself and how it wants to be perceived by consumers. What essential aspects must be considered when a magazine constructs its brand identity? - Target audience - Products promoted - Original content - Appealing content - Style/layout - Colour - Ideologies  - Theme/subject - Specific genre - Language  Compare and contrast the brand identity of Vogue (July 1965) and Woman (August 1964) Vogue - Fashion centred - Blue colour cold tone - Jewels and pearls symbolise wealth  - Makeup stands out  - Clothes are extravagant (stand out)  - Title is serif bold, striking, sophisticated and almost hidden in the image of the woman - Turban - foreign? - Target audience upper middle class women secondary audience of men (gay men?) - Famous Italian actress and singer, lavish lifestyle, confident, independant, exotic  - Assumes we know wh...

What does this 1950's advert say about men and women? - Women are serving the men when he gets home form work .  - Women are emotionally vulnerable and dramatic .          - Men are alcoholics and will be happy drinking instead of eating -  Man is in control - goes to him for consolation  Advertising in magazines Magazines generate revenue primarily through sales of copies (print and digital) and through advertising. Advertising accounts for approximately one third of total revenues across the industry. It is, therefore, vitally important that the magazine and the advertising content target the same audience in order that the advertising brands benefit from increased sales as a result of advertising in a magazine. They are symbiotic. Andrew Green identifies ways in which magazine advertising benefits the advertisers.  - High audience engagement. - less distraction likely form other activities (e.g. youtube adv...

Feminist theory - bell hooks -Feminism is a struggle to end patriarchal hegemony and the domination of women. -Feminism is not a lifestyle choice: it is a political commitment. -Race, class and gender all determine the extent tow which individuals are exploited and oppressed. Her most famous book - "Feminism is for everyone" Every way we judge women also affects a man. e.g. women always stay at home means the man always has to work and be the main provider

Mainstream Magazine - Woman (23-29) August 1964 Weekly magazine by IPC, started publishing in 1937, still publishing today. 1960's sold 3  million copies per week in 1960. 80p in modern money, 7p in that day. Cheap - aimed at working class and some middle-class women. Women magazines became very popular post-war selling around 12 million per week. Perhaps this is because women aspired to be stereotypical housewives and go back to how things used to be and conform to traditional? As they sell 1/4 of the 12 million it is a best selling magazine. A market leader. Capitalist. Consumerism. Ad's everywhere, promotes spending. Layout and design:  Font size, type, colour and connotations:   Called "Woman" implies specifically for females and is a broad, inclusive word e.g. lady formal and fancy while girl is child whereas woman is every grown female. Large font in white to stand out but cursive implying sophistication. "Seven star improvements" imp...