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Mainstream magazine - 'Woman' and Industry

Brand identity - The way in which a brand individualises itself from other brands. How a business presents itself and how it wants to be perceived by consumers.

 What essential aspects must be considered when a magazine constructs its brand identity?
- Target audience
- Products promoted
- Original content
- Appealing content
- Style/layout
- Colour
- Ideologies 
- Theme/subject
- Specific genre
- Language 
Compare and contrast the brand identity of Vogue (July 1965) and Woman (August 1964)


 Vogue
- Fashion centred
- Blue colour cold tone
- Jewels and pearls symbolise wealth 
- Makeup stands out 
- Clothes are extravagant (stand out) 
- Title is serif bold, striking, sophisticated and almost hidden in the image of the woman
- Turban - foreign?
- Target audience upper middle class women secondary audience of men (gay men?)
- Famous Italian actress and singer, lavish lifestyle, confident, independant, exotic 
- Assumes we know who she is
- Asspirational unobtainable beauty 
- From the film 'Lady L' 
- Looking slightly away from the camera, dismissive 
- Vague language but sophisticated. Functions as hermeneutic code
- Glossy cover, high end 





Woman
- Centred on home life
- Pastel colours muted and calm
- Title is large white font to stand out but also cursive suggesting some kind of sophistication. Broad inclusive title 'woman'
- Target audience is 25-45 stereotypical working class heterosexual housewives
- Looking straight at the camera direct address
- Uses basic language so it's accessible to all 






Publisher: IPC

The International Publishing Corporation Ltd was formed in 1963 following the merger of the UK's three leading magazine publishers - George Newnes, Odhams Press and Fleetway Publications - who came together with the Mirror Group to form the International Publishing Corporation (IPC). And IPC Magazines was created five years later, in 1968. 
Global brand - offices all around the world.
IPC was acquired by Time Warner in 2001 and was renamed Time Inc.
- 7P PRICE  Being part of a conglomerate can limit creativity.
Woman 'Exciting again' advert 1985
- More cheesy suggesting they have a working class audience
- 'Exciting again' suggests it stopped being exciting and it is now so they should buy it 
- Car giveaways , socially acceptable for women to drive now
- Direct mode of address
- Catchy slogan

 How has 'Woman' changed from 1965 to 2018?
- More fashion centred less kitchen and housework 
-  Specific target audience 35+
To what extent is the regulatory framework of magazines in the UK effective?

Independent Press Standards Organisation (IPSO) regulates magazines as well as newspapers 

 What magazines can't do in the UK?
- No slander
- No extremist viewpoints e.g. Nazi magazines 
- No child pornography or use of pictures of children under 16 without consent
- No suicide instructions
- 
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