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Theorist categories

Media Language:
- Todorov (Narrative equilibrium)
- Barthes (Semiotic)
- Levi Strauss (Binary Opposition)
- Steve Neale (Genre Repition and Difference)

 Representation:
- Lisbet van Zoonen (Feminism)
- Stuart Hall (Representation)
- bell hooks (Feminism)
- David Gauntlet (Identity) 

 Industry:
- Livingstone and Lunt (Regulation)
- Curran and Seaton (Power)
- Hesmondhalgh (

 Audience: 
- Banduras (Hypodermic needle)
- Marx (Commodity Fetishism)
- David Gauntlet (Identity) 
- Stuart Hall (Reception)
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