Advertising in magazines

What does this 1950's advert say about men and women?

- Women are serving the men when he gets home form work .  - Women are emotionally vulnerable and dramatic .          - Men are alcoholics and will be happy drinking instead of eating -  Man is in control - goes to him for consolation 

Advertising in magazines
Magazines generate revenue primarily through sales of copies (print and digital) and through advertising.

Advertising accounts for approximately one third of total revenues across the industry. It is, therefore, vitally important that the magazine and the advertising content target the same audience in order that the advertising brands benefit from increased sales as a result of advertising in a magazine.
They are symbiotic.

Andrew Green identifies ways in which magazine advertising benefits the advertisers. 
- High audience engagement.
- less distraction likely form other activities (e.g. youtube adverts)
- Ability to target niche/small audiences
- High production value 
- Potential for placement in highly relevant editorial environment 
- Non-intrusive (readers can turn the page)
- Long shelf life