Erins Media Studies Blog

Feminist theory - Lisbet Van Zoonen Feminist - Person who believes men and women should have equal rights in society Sexualisation - To make something, be it person or object exhibit sexual aspects. To define someone purely by their perceived physical attractiveness. Objectification - To present somebody as something inanimate or unfeeling. To define somebody purely by their use or function. The idea of gender is constructed through discourse and it varies according to cultural and historical context. The idea of gender is  constructed through codes and conventions of media products, and the idea of what is male and female changes over time. The idea that the display of womens bodies to be looked at is a core element of Western patriarchal culture.  Women's bodies are used in media products is as a spectacle for heterosexual male audiences, which reinforces patriarchal hegemony. The idea that in mainstream culture the visual and narrative codes that are used...

Hegemony - control through consent/coercion Marxism - rich dominate the poor Types of hegemony: Patriarchal hegemony Social hegemony (etiquette?) - makeup - formal wear Sexual  hegemony  - toilet signs - pirates men mermaids female The Mail online "Sidebar of shame" Pinup girl imagery. Stereotypical beauty, admired.  Hegemonic - makeup, slimness Sexualisation - focus on breasts, ass and waist Mentions age because over 25 if you fit the stereotypical ideals of beauty it is viewed as an achievement

Bias/media bias -  Where the producers of a text demonstrate a prejudice towards a certain group, or favouritism towards another. A one sided perspective.   Agenda -  the ideological goals of a media product. Often a media product will attempt to change the ideology of an audience, for example in a party political broadcast Discerning newspaper bias can be done through the following ways: Bias through selection and omission  Bias through placement  Bias by headline  Bias by photos, captions and camera angles  Bias through use of names and titles  Bias through statistics and crowd counts  Bias by source control  Word choice and tone  Analysing bias and the construction of representation in  The Times  and  The Daily Mirror   The Daily Mirror Masthead (Red top) Caption Jumpline Lead story Splash Left wing ideologies. Uses bias: through word choice and tone, by photos...

What advantages are there of a newspaper having a particular political/ideological bias? - Can't write without some bias - Appeals to a specific target audience - Supporting party leads to certain benefits (exclusives, money?) Tabloid front covers: - Large san-serif font - Sensationalist (Alliteration, plosives, puns) - Simple language - Coloured - Scandal stories  - Images - Large splash - Informal - Insensitive - Red Top Masthead - Celebrity gossip - "If it bleeds it leads" mentality - Working class target audience Broadsheet front covers: - Informative - Advanced language - Society stories (political, environmental, social) - Few images - Formal Polysemy - not everything has one singular meaning. Two or more possible meanings. Anchorage - Forcing an audience in to a particular reading. The fixing of a particular meaning.  Many newspapers want to use Anchorage and avoid Polysemy so their ideology can be put across as they wish it...

Ideology - A system of belief an values. Refers tot he way that those in power uses their power to distort meaning. Ideology can be used to normalise the dominant ideas of the ruling class Newsworthy - how worthy it is to be reported on / included in a newspaper Informal journalism catchphrase "If it bleeds, it leads" Tabloid / RedTop - Gossipy, celebrity, scandal news. Less political Intertextuality - Media product makes sense but only through its reference to other media products Daily Mirror   - Referential code to: Thriller/action genre 'The day after tomorrow', 'The planet of the apes' disaster action film  Statue of Liberty references liberty  Doctor Who 'Weeping Angel' Apocalypse  LEFT WING VS RIGHT WING Right: Social level - hierarchy in society is normal and natural. Class system where richer employ poorer in a triangle is healthy - everyone benefits and is historically the natural order. Promot...

Newspaper codes and conventions Key Terms Masthead - Title of the newspaper displayed on the front page. Barcode - Used to scan the newspaper when purchasing. Caption(/Anchor?) - Brief text underneath an image describing the photograph/graphic. Headline - A phrase that sums up the main point of an article. Usually at the top in a big print. Main image/Splash - Dominant picture, often filling much of the front cover. Lead story - Mains story, usually a splash Page numbers - A system of organisation within the magazine.. Helps the audience find what they want to read. Target Audience - People who the newspaper aims to sell too. Pull Quote - Something taken from within an article, usually said by the person in the main image. Classified Ad - An advertisement that only uses text, as opposed to a display ad, which also incorporates graphics. Jumpline/Skyline - An information panel on the front page that tells the reader about other stories in the pa...

First Impressions Tabloid newspaper Insensitive  Puns Scandal Catchy story titles Selling point main focus - relevant topic. Trump. Images - taken out of context to support title views Social drama focus The Daily Mirror The  Daily Mirror  is a British national daily tabloid n ewspaper founded in 1903. It is owned by parent company Reach plc.  Reach plc   ( formerly known as   Trinity Mirror   between 1999 and 2018) is a British newspaper, magazine and   digital   publisher. It is one of Britain's biggest newspaper groups, publishing 240 regional papers as well as the national   Daily Mirror ,   Sunday Mirror   and   People . The paper has consistently supported the Labour Party   since the 1945 general election. It had an average daily print circulation of 716,923 in December 2016 , dropping markedly to 587,803 the following year. Saturday Daily Mirror priced at £1 and the weekday editi...

How can you do better in an exam Use correct terminology Deeper meanings Good structure (P.E.E) Concise points  Your own P.O.V/opinion Newspaper - Print based product with a collection of articles on different topics. Media Institutions Industry - something related to the creation of something. Each with a different medium. Institution - Values and ideology of a media production/media industry. More and more importance has been placed on the ideological aspects to influence consumers Long road website The quote addresses an issue many people have with education which is lack of respect form peers and teachers. She is a stereotypically creative student - open dungarees and pink dyed hair. Typically this is viewed as artsy and out of the box. Expressive.   The quote implies a growth in maturity and responsibility. He is dressed stereotypically smart - collared shirt and knitted jumper.  The quote implies growth of responsibility and a ...

Regulation - A rule or directive made and maintained by an authority. The BBFC The  British Board of Film Classification  ( BBFC )  is a non-goverment organization , founded by the film industry in 1912 and responsible for the national classification and censorship of  f ilms  exhibited at cinemas and video works (such as television pr ogrammes ,  t railers , adverts ) released on physical media within the United Kingdom. 5 - Write a description of the following UK age certificates. What exactly does a film have to include to 'justify' each age certificate? Include examples of films, and include the logo for each on your blog. Uc Suitable for all but especially suitable for young children to watch on their own. This was retired in 2009. U - Universal A U film should be suitable for audiences aged four years and over, although it is impossible to predict what might upset any particular child. U films should be set within a ...

Guardians of the Galaxy Volume 2 Traditional Advertising Poster - Billboard - Teaser trailer https://www.youtube.com/watch?v=FzQbH-oiCS8 Theatrical trailer https://www.youtube.com/watch?v=3AYQDq9efdk and https://www.youtube.com/watch?v=GXbD68ymwnc Social marketing/social media Twitter - https://twitter.com/Guardians Facebook - https://www.facebook.com/guardiansofthegalaxy/ Fan marketing Posters - Memes - Viral marketing Merchandise Marvel Merchandise website -  https://shop.marvel.com/guardians-of-the-galaxy/mn/1003001/ Official webste Website - http://marvel.com/guardians Potential audiences 4 - Identify  three potential audiences  for this film. Remember to consider the film's  genre.  Write a short paragraph on how the marketing campaign  targets and maintains it's audiences.