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Daily Mirror: KEY TEXT


First Impressions


Tabloid newspaper
Insensitive 
Puns
Scandal
Catchy story titles
Selling point main focus - relevant topic. Trump.
Images - taken out of context to support title views
Social drama focus



The Daily Mirror


  • The Daily Mirror is a British national daily tabloid newspaper founded in 1903.
  • It is owned by parent company Reach plc. Reach plc (formerly known as Trinity Mirror between 1999 and 2018) is a British newspaper, magazine and digital publisher. It is one of Britain's biggest newspaper groups, publishing 240 regional papers as well as the national Daily Mirror, Sunday Mirror and People.
  • The paper has consistently supported the Labour Party since the 1945 general election.
  • It had an average daily print circulation of 716,923 in December 2016, dropping markedly to 587,803 the following year.
  • Saturday Daily Mirror priced at £1 and the weekday edition 65p
  • Tabloid / RedTop - Gossipy, celebrity, scandal news. Less political or if it is then less technical.


Tabloid front cover features:
- Large san-serif font
- Sensationalist (Alliteration, plosives, puns)
- Simple language
- Coloured
- Scandal stories ("If it bleeds it leads")
- Images
- Large splash
- Informal lexis
- Insensitive
- Red Top Masthead
- Celebrity gossip- "If it bleeds it leads" mentality
- Working class target audience 


Bias 


Front Cover of The Daily Mirror
  • Masthead (Red top)
  • Caption
  • Jumpline
  • Lead story
  • Splash
Left wing ideologies. Uses bias: through word choice and tone, by photos, by captions, by headlines, by use of names/titles, by placement.
The representation that America is going to be in ruins. This is signified by the crying statue of liberty representing American liberty with a background of smoke and a destroyed almost apocalyptic city.
Referential code of weeping angel from Dr.Who represents negativity/evil.


Inside The Daily Mirror
  • Masthead 
  • Caption
  • Images
  • Bullet points
  • Copy
  • Stand-first
  • Gutter
  • Pull quote
  • Byline
  • Lead story
  • Page numbers
Left wing ideologies. Uses bias: through word choice and tone, by photos, by captions, by headlines, by use of names/titles, by placement.
Represents America as imploding in on itself through phrases like "America's Brexit" and "US turns in on itself at ballot box".
Americans represented as hooligans. Makes it relatable for the newspapers target audience.
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