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Hegemony

Hegemony - control through consent/coercion

 Marxism - rich dominate the poor

 Types of hegemony:
Patriarchal hegemony
Social hegemony (etiquette?)
- makeup
- formal wear
Sexual hegemony 
- toilet signs
- pirates men mermaids female
The Mail online "Sidebar of shame"

Pinup girl imagery. Stereotypical beauty, admired. 
Hegemonic - makeup, slimness
Sexualisation - focus on breasts, ass and waist





Mentions age because over 25 if you fit the stereotypical ideals of beauty it is viewed as an achievement




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