Erins Media Studies Blog

Component 2 exam  50mins per industry  Easy criticism of products - always standardised.  Lisbet Van Zoonen argues that media language encodes how male and female characters act in media products. Exp lore how representations positions the audience in Humans and Les Revenants Knee jerk : Lisbet Van Zoonen's argument is an excellent was of exploring how gender is encoded in both Humans and Les Revenants Not only does she argue that female characters are primarily situated in media products to appeal to a heterosexual audience, she also infers that men and women are constructed in completely different ways by the producer. Through this the ideological perspective of the producer can be decoded by the target audience. I shall argue that both Humans and Les Revenants  use complicated and subversive representations of women in order to position the audiences in often uncomfortable situations. Humans is a sci-fi show first shown in 2015 on UK television ch...

Explore how recent technological changes have shaped Late Night Womens Hour Explore how emergent digital technologies have shaped Late Night Womens Hour LNWH 'Home' Episode 28th October 2016 Digital technology refers to any technology that utilises a computer. Digital media allows for ease of access, portability,  - "Late Night" suggests something a little bit more spicy because it is after watershed, however in the 'Home' episode there was no swearing and no 'risky' topics. Scheduling suggests mature, home audiences and also a smaller audience.  - Digital technology allows massive convenience. Many people would be out 'on the town' on a Friday but due to digital technology they can listen to it on another day turning the radio broadcast into a Podcast for future listening. Also allows for a larger audience for people in other countries to listen to and engage with the show.  - Visual aspect. Cute graphic thumbnails of Lauren Laver...

Explore the way in which audiences use and take pleasure from video games? Make explicit reference to Assassins Creed III : Liberation. - Fandom (Henry Jenkins) A fandom is a highly involved and organised part of an audience which plagarise and transform content to evolve their identities. For example, Assassins Creed & My Little Pony mashup animation on YouTube - Identity (David Gauntlet)   ^^^ - Playing the game, sci-fi genre, historical genre. Steve Neale (Genre) genres adapt and evolve, can be seen in this game, to create a unique and different premise.  - Identification with the strong female protagonist who isn't sexualised and has a character arc (Was a slave, dad died, revenge and rebellion, anti-slavery) - Narrative is straightforward and understandable which makes it understandable and relatable for audiences unlike games like 25th Ward which has a nonsensicle narrative making it hard for the audience to become engaged with the game.  - HA...

Explore how intertextuality creates meaning in the videos to Riptide by Vance Joy and 7 Rings by Ariana Grande Reasons producers use intertextuality: - To provide a special individual response to the target audience  - To create a narrative utilising genre conventions (e.g. Simpsons halloween specials) - It is a tried and tested method if increasing audience engagement  7 Rings analysis: - Barbie doll - tight pink outfit with mise en scene of a small sofa and other house items, she is a barbie girl in a barbie wold  - Colour grading - pink and purple hue throughout the video, key links to ideas of femininity. - Coluring also links to the neo-tokyop aesthetic of neon colours and japanese influence seen in 'lucky cats' and champagne bottles with japanese writing on it. This can be seen in many different media forms and is a hyper-referential code due to its vast and widespread usage in media. The film 'Enter the Void' was one of the first to use this ...

Attract -   Convergence -  Targeting -  Polysemy -   Hyperreality -  Distribution -  Othering -  Horizontal integration -  Construction Representation Scheduling Institution Mass media Synergy Vertical integration Promotion Stereotype demographics Hypermodality Globalisation Digital technology Circulation Target Audience Regulation Intertextuality Anchorage Majors Ideology Mode of address Multimedia integration Conglomeration Appeal Postcolonialism

How do the Daily Mirror and The Times construct their audiences ? Construct - the way in which the producer creates a concept, representation, ideology or audience. Informs audience of likes, dislikes, political opinions and even sexual identity.  A constructed audience can be targeted far more efficiently. Also constructs brand loyalty and tribalism ensuring audiences buy their newspaper every day.  Knee-jerk reaction - Newspapers construct their audience primarily by demonstrating a clear and instantly identifiable political inclination. Cultivates and reinforces ideological perspectives.  Daily Mirror  Constructs a mass working class, left wing target audience  - Two McDonalds adverts in first 3 pages (working class food) - 2 Lottery adverts in first 10 pages.  Cultivates hegemonically held stereotypes that working class are fixated on gambling. 'Tax on the poor' - Block capitals, sans-serif font, hyperbolic language "Brexit crisis" -...

Underline How do these products make use of  intertextuality  and  genre conventions  in order to reflect the  ideology  of the producer? Knee-jerk Both newspapers are heavily influenced by their favoured political party, which is shown through the use of intertextuality and genre conventions. The Daily mirror favours the left wing labour party while The Daily Mail is a particularly right wing newspaper. Intertextuality refers to where a media product refers to another media product in order to engage the audience. Genre conventions are the typical aspects the genre of a media product, and are vital to the producer to allow them to target a specific audience. Ideology refers to the ideas and beliefs of the producer, and is used primarily to allow the audience to relate to the media product. Plan (Stuart hall's representation) Pick and mix Anchorage Both tabloids Steve Neal genre theory - repetition and difference  Inf...

Component one section b - film industry - how have the films you have studied been shaped by economic factors? Industry theory revision Curran and Seaton  - The media industries tend to be owned by a small group of people, limiting the ideologies that are presented to the audience Conglomeration : where one company 'buys out' other companies, in order to become later and to eliminate competition David Hesmondhalgh  - media industries: Vertical integration: where n organisation acquires another another organisation 'up or down' in the production chain. For example Paramount Pictures own Showcase cinemas. Horizontal integration: where an organisation buys others in the same sector, eg stream publishing focuses purely on magazines. Digital/multimedia integration: "They buy into other related areas of cultural industry production to ensure cross-promotion". Livingstone and Lunt  - Regulation Underline How have the films you have studied been  shaped...

Newspapers  Verisimilitude - 'like the truth' e.g. Eastenders? To what extent do representations in these newspapers make claims about realism ?                           Both The Metro and The Times make explicit claims that the representations of issues and events on their front covers are 'real'. A representation is a re-presentation where a person, issue or event is shown again by producers for ideological purposes. However, representation is essentially biased to the ideology of the producer. Due to this, representations can cause harm to audience and in particular those being represented. To explore this idea I will be looking at the set edition of The Times, published on 10th November 2016 by News UK, a subsidiary of News International. The Metro is a tabloid, free newspaper published by DGM media, a broadly rightwing conglomerate that also publishes The Mail and The Mail onl...