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Component 1 Section B (Newspapers)

How do the Daily Mirror and The Times construct their audiences?

 Construct - the way in which the producer creates a concept, representation, ideology or audience. Informs audience of likes, dislikes, political opinions and even sexual identity. 
A constructed audience can be targeted far more efficiently. Also constructs brand loyalty and tribalism ensuring audiences buy their newspaper every day. 

 Knee-jerk reaction - Newspapers construct their audience primarily by demonstrating a clear and instantly identifiable political inclination. Cultivates and reinforces ideological perspectives. 

Daily Mirror 
Constructs a mass working class, left wing target audience 
- Two McDonalds adverts in first 3 pages (working class food)
- 2 Lottery adverts in first 10 pages. Cultivates hegemonically held stereotypes that working class are fixated on gambling. 'Tax on the poor'
- Block capitals, sans-serif font, hyperbolic language "Brexit crisis"
- Article of the pope, supportive of lgbt rights, audience is inclusive and supportive of lgbt rights too
-  16 of 20 sports pages focusing on football is 80% 
- "MP's choose.. Nothing" blunt simple hyperbolic lexis. Highly narrativised. Intertextual reference to TV game shows e.g. Xfactor like "winner is... {here}" 
Times 
Constructs a mass middle class, right wing target audience 
- "MP's reject Brexit plan in lifeline for May deal" 
- Travel supplement. "Go and explore" connotes maturity and independence. Luxury french holiday £1195 per person. "Avinion provence" "professional uk tour manager" glamourous and luxurious 
- Business section         
- Banking, ISA's, phone contracts. Stereotypically middle class 

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