Erins Media Studies Blog

Kiss of the Vampire   will not show up in Component 2 Section b. only AUDIENCE not INDUSTRY questions will come up.  How do the adverts you have studied appeal to a range of specialised and generalised audiences? Knee Jerk  Primarily in the adverts i have studied appeal to a more generalised target audience  Plan  Sociohistorical context Mise en Scene Ideology Z line  Binary Opposition  Stuart Hall Reception theory (PNO)  Lighting  Stereotypes  Narrative 1950's Gauntlet - pick and mix theory  Feminism as a selling point? Tide  Targeting mainstream ideology of a females role, targets generalised female audience.  Mise en scene of makeup - reinforces hegemonic paradigms and targets the mainstream female target audience Colouring - red = passion, love ; white = pure, innocence, cleanliness Clothing - simple and understated, headcloth and apron which are relatable to the target audience...

In what way do the following advertisements create meaning? Make reference to texts you have studied WaterAid - Claudia - Shows us the 'after' of supporting the charity - Colour scheme beige, brown, yellow. Very hot, dry, dusty - Hopefull conventions (singing, smiling) subversively positive for genre (no sad children) NHS Quit Smoking  - Conventions of horror genre as a visual aid for feelings of disgust e.g. body horror genre like the thing with fleshy tumours  - Colour scheme grey, muted, desaturated which makes fleshy blob stand out more.  Plan terms: mise en scene binary opposition  shot type  diagetic / nondiagetic colour grading  semiotic codes e.g. symbolic, prioretic, hermeneutic representation (poor, black, white, working class) DAC - Definition, argument, context: D Intertextuality is where one media product makes reference to another, in order to engage with and create meaning for the audience. Intertextuality allows...

How far can aspects of identity be seen to affect the way in which audiences use online media? Discuss, with reference to Zoella and Attitude. [30] An audience is a group of people who consume a media product. David Gauntlet argues in his theory of identity that an audience is not passively consuming media but rather identifying with specific aspects which they then incorporate into their own identity and sense of self. I believe that both Zoella and Attitude manipulate their audiences sense of identity for commercial/financial benefit in a number of ways. Zoella is a beauty, fashion and lifestyle vlogger (video logs) based in the UK who often does videos reviewing products such as ‘makeup hauls’ on the Google owned video platform YouTube. She is the second most popular beauty vlogger on YouTube and has 13million subscribers on her main channel, with 4.8million on her second channel. Her audience is mainly working-class females aged 12-22. YouTubers get p...

How far can aspects of identity be seen to affect the way in which audiences use online media? Discuss, with reference to Zoella and Attitude. [30] - Hyperreality. Hyperreal representation of a middle class female woman. Hyperreal representation of a gay man - Zoella picnic (unsexualised, idealistic middle class lifestyle. cultivation theory George Gerberner) - Attitude (gay guys are all hypersexualised) - Zoella pyjamas (non-sexualised) - Zoella apartment tour (comodity fetishism, aspirational job) -  End of Audience theory Clay Shirky (No comments section on Attitude)(Zoella comment section. Fuck Zoella Account) - Theorist Identity David Gauntlett - Stuart Hall Representation George Gerbner Cultivation theory To what extent do Zoella and Attitude reflect the social and historical context of the time when they were made? [30] - Both modern (blogging, vlogging) (openly gay magazine and website) INTERNET 2.0 - Hyperlinks (encourages hypermodality) - - Both A...

Attitude Online  - First physical issue May 1994 - Website created in 2014 - Sells 11k digital copies a month  Gregg Araki Article examination  Shot type - mid shot, anchorage of image with title 'filmmaker' and mise-en-scene film equipment in image (he is Greg Araki, middle aged, eastasian-american director). Vest costume is stereotypically gay of the 90's Typography - Bold sans-serif font for title and pholio (tells you what part of the website you are looking at) which could target working class audience. Easily readable. Monochromatic colours, adult target audience, small colours like orange. Title - conventionally formal mode of address for a title. Orders topics with "Sexual fluidity" and "LGBTQ representation" over "his new show" Assumption of audience knowledge about gay culture by not explaining the acronym "LGBTQ"  "New Queer Cinema" - a re-appropriation of a derogatory term queer by the LGBTQ community....