Mock exam notes and ideas (Attitude and Zoella)

How far can aspects of identity be seen to affect the way in which audiences use online media? Discuss, with reference to Zoella and Attitude. [30]

- Hyperreality. Hyperreal representation of a middle class female woman. Hyperreal representation of a gay man
- Zoella picnic (unsexualised, idealistic middle class lifestyle. cultivation theory George Gerberner)
- Attitude (gay guys are all hypersexualised)
- Zoella pyjamas (non-sexualised)
- Zoella apartment tour (comodity fetishism, aspirational job)
- End of Audience theory Clay Shirky (No comments section on Attitude)(Zoella comment section. Fuck Zoella Account)

- Theorist Identity David Gauntlett
- Stuart Hall Representation
George Gerbner Cultivation theory

To what extent do Zoella and Attitude reflect the social and historical context of the time when they were made? [30]

- Both modern (blogging, vlogging) (openly gay magazine and website) INTERNET 2.0

- Hyperlinks (encourages hypermodality)

-

- Both Attitude and Zoella manipulate their audience through reductive and simplistic representations for the sole purpose of profit.

Comments

Henry Jenkins - Fandom & Textual Poaching

FANDOM - HENRY JENKINS Fandom refers to a particularly organised and motivated audience of a certain media producer franchise Unlike the generic audience or the classic spectator, fans are active participants in the construction and circulation of textual meanings Fans appropriate texts and read them in ways that are not fully intended by the media producers ("textual poaching") Examples of this may manifest in conventions, fan fiction and so on. Rather than just play a videogame or watch a TV show, fans construct their social and cultural identities throguh borrowing and utilising mass culture images, and may use this 'subcultural capital' to form social bonds. For example, through online forums like Reddit and 4chan.

Mainstream Magazine - Woman (23-29 August 1964) - Set text

Mainstream Magazine - Woman (23-29) August 1964 Weekly magazine by IPC, started publishing in 1937, still publishing today. 1960's sold 3 million copies per week in 1960. 80p in modern money, 7p in that day. Cheap - aimed at working class and some middle-class women. Women magazines became very popular post-war selling around 12 million per week. Perhaps this is because women aspired to be stereotypical housewives and go back to how things used to be and conform to traditional? As they sell 1/4 of the 12 million it is a best selling magazine. A market leader. Capitalist. Consumerism. Ad's everywhere, promotes spending. Layout and design: Font size, type, colour and connotations: Called "Woman" implies specifically for females and is a broad, inclusive word e.g. lady formal and fancy while girl is child whereas woman is every grown female. Large font in white to stand out but cursive implying sophistication. "Seven star improvements" imp...

Key Text: Water Aid: Claudia sings sunshine on a rainy day

Water Aid Advert: Claudia sings sunshine on a rainy day Water Aid context Established in 1981 as a response to the United Nations campaign for clean water, sanitisation, British advert primarily aimed at British people. Set in Zambia. Closeups positions us directly with her. The use of extreme closeups is to make us like or dislike something and here it is used to make us like her. Shot with lots of buckets shows just how much they need - surrounding one fountain. Lots of work needs to be done to get them the water they need. Bright pink flowers vs dull pink shoes. Positive compared to other charity adverts - progress and positivity. They are grateful and joyful for the resources they have been given from Britain. Advert: Preferred - Sympathetic to those in poverty/those in need in Africa. Get them to donate. Dominant - Opposition - Disrespecting African people by stereotyping them as poor and impoverished. Romanticising poverty. Stereotyping black people as ...

Erins Media Studies Blog

Search This Blog