Kiss of the Vampire will not show up in Component 2 Section b. only AUDIENCE not INDUSTRY questions will come up.
How do the adverts you have studied appeal to a range of specialised and generalised audiences?
Knee Jerk
Primarily in the adverts i have studied appeal to a more generalised target audience
Plan
Sociohistorical context
Mise en Scene
Ideology
Z line
Binary Opposition
Stuart Hall Reception theory (PNO)
Lighting
Stereotypes
Narrative 1950's
Gauntlet - pick and mix theory
Feminism as a selling point?
Tide
Targeting mainstream ideology of a females role, targets generalised female audience.
Mise en scene of makeup - reinforces hegemonic paradigms and targets the mainstream female target audience
Colouring - red = passion, love ; white = pure, innocence, cleanliness
Clothing - simple and understated, headcloth and apron which are relatable to the target audience
Positioning - Close up hugging the box (love)
Positioning - audience positioned
Sociohistorical context - 1950's American company, STEREOTYPE women as housewives e.g. do cleaning.
Lexis - superlatives create sensationalist and hyperbolic "cleanest" "whiteset" the best version
Comic book panel style reinforces mass marketing and mainstream potential
WaterAid
Sociohistorical context - Africa is a third world country, poor and lack of basic amenities and resources e.g. water, hygeine
Opening shot - instantly relatable of a drab rainy British afternoon, radio show is a British radio show audiences able to identify with the advert. Generalised white, middle class(?) British audience.
binary opposition ^ between England and Africa
Next shot - Hard cut to African setting to position audience with a hard cut pov tracking shot, positions audiences in an escapist fantasy
Audiences anchored through mise en scene and slow paced editing to sympathise with gentle claudia, reinforcing the ideological perspective that the audience should help her
Hopeful tone - bright coloured buckets, children laughing. Allows audiences pleasure of 'saving' the fragile in Africa rather than guilt-tripping .
Postcolonial theory - Paul Gilroy. Choice is made to represent a small and impoverished rural community rather than an urban environment
WaterAid advert distributed through digital online media and reach a large generalised audience.
Lexis at the end of the advert in in English - targets British audience. Singing in English, targets british audience.
Introduction
Paragraphs
How do the adverts you have studied appeal to a range of specialised and generalised audiences?
Knee Jerk
Primarily in the adverts i have studied appeal to a more generalised target audience
Plan
Sociohistorical context
Mise en Scene
Ideology
Z line
Binary Opposition
Stuart Hall Reception theory (PNO)
Lighting
Stereotypes
Narrative 1950's
Gauntlet - pick and mix theory
Feminism as a selling point?
Tide
Targeting mainstream ideology of a females role, targets generalised female audience.
Mise en scene of makeup - reinforces hegemonic paradigms and targets the mainstream female target audience
Colouring - red = passion, love ; white = pure, innocence, cleanliness
Clothing - simple and understated, headcloth and apron which are relatable to the target audience
Positioning - Close up hugging the box (love)
Positioning - audience positioned
Sociohistorical context - 1950's American company, STEREOTYPE women as housewives e.g. do cleaning.
Lexis - superlatives create sensationalist and hyperbolic "cleanest" "whiteset" the best version
Comic book panel style reinforces mass marketing and mainstream potential
WaterAid
Sociohistorical context - Africa is a third world country, poor and lack of basic amenities and resources e.g. water, hygeine
Opening shot - instantly relatable of a drab rainy British afternoon, radio show is a British radio show audiences able to identify with the advert. Generalised white, middle class(?) British audience.
binary opposition ^ between England and Africa
Next shot - Hard cut to African setting to position audience with a hard cut pov tracking shot, positions audiences in an escapist fantasy
Audiences anchored through mise en scene and slow paced editing to sympathise with gentle claudia, reinforcing the ideological perspective that the audience should help her
Hopeful tone - bright coloured buckets, children laughing. Allows audiences pleasure of 'saving' the fragile in Africa rather than guilt-tripping .
Postcolonial theory - Paul Gilroy. Choice is made to represent a small and impoverished rural community rather than an urban environment
WaterAid advert distributed through digital online media and reach a large generalised audience.
Lexis at the end of the advert in in English - targets British audience. Singing in English, targets british audience.
Introduction
Paragraphs
Comments
Post a Comment