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Online Media revision (Component 2)

Jean Baudrillard suggested that "We live in a world where there is more nad more information, and less and less meaning". Evaluate the extent to which this postmodernist statement applies to Zoella and Attitude 

Plan 
Hyperreality - a representation of nothing, where the representation is more 'real' than real
'more style than substance'
Zoella's 'mistakes'. Mistakes get cut out, she keeps them in to make her seem more real and relatable.A hyperreal representation
Zoella's picnic. Intertextual reference to Disney princesses. Hyperreal presentation of a picnic with glass bowls, wooden platters, professional food. All food is uneaten.Everything is clean. No bugs etc. Selling her personality to us, uses this to reinforce representational aspects and her character archetypes. Selling an unobtainable lifestyle to the audience. Lighting is hypereal simulacrum because it is high key and soft, they live in the UK it is very rare to get this kind of lighting. 'Best friend' used as an aspiration for teenage girls. 
Zoella Appartment. Candles and commodity fetishism (focus on packaging) hyperreal because not using product for intended purpose 
Simulacrum - representation of something that doesnt exist
Hypereal representation, ehr character is innocent, virginal and pure
Instagram. Filters used to create a representation of femininity

 Attitude. 'BOYS' stereotyped and idealised representation of gay men appearance. Diminutive and condescending term. Half the men on that tab are straight, presents a voyeuristic and hyperreal fantasy to the gay audience. 
Theatre tab. Perfect, constructed, representation of gay identity 
Stuart Hall representation theory 
Roland Barthes - symbolic, priaoretic, semiotic, hermenutic 
Boys article - Tom Ellis 'Ass-ets'. Tom Ellis is straight. They took images from show Lucifer and represented them to show his body in a sexual light to appeal to gay men. Sexualised. Homosexual male gaze? Positions male audience in an escapist fantasy of voyeuristic pleasure. 
Gay men then aim to fit in so they can have access to a lot of gay specific media by living up to gay stereotypes.
Attitude Online 
- First physical issue May 1994
- Website created in 2014
- Sells 11k digital copies a month 
ZOELLA 

- UK based vlogger
- 2nd most popular beauty vlogger
- 12 million subscribers
- Started broadcasting fashion and beauty related videos since 2009
- Over 1 billion views
- 147th most subscribed channel on the website 
- Her second channel 'MoreZoella' has 4.8 million subscribers (over 770million views)
- 13.6 million followers on twitter 
- 10.9 million on instagram 

- Target demographic - Heterosexual teenage girls 
- Book 'Girl Online' broke record for fastest selling novel from an independant source
- Blog started in 2009
- Well established social media presence 
- 29 years old (in 2019)

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