Stuart Hall argues that not only do representations reflect the ideology of the producer, they also reflect the historical context in which they were made. Analyse this theory with explicit reference to the set editions of Woman and Adbusters
Woman oct 1964, mainstream and singular stereotypical view of women. Target audience: Housewives, women aged 30-50, straight, white.
Expresses hegemonic norms of society.
Fact - Roughly 1/3rd of a magazines revenue comes from adverts.
Adbusters .
Adbusters ideology is subversive, anti-capitalist and anti-advertisements. Because they do not have adverts in, the cover price is increased (£10.99).
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Explore how the set edition of Woman magazine constructs its audience [15]
Condescending title - direct mode of address reinforces patriarchal hegemonic norms about beauty
A-levels are highschool qualifications (Advanced level) and suggests that the aspirations of the target audience are limited.
Audience constructed through condescending/patronising use of 'girls' which is inappropriate for a middle aged target audience.
MES of a series of diagrams and complex information, creating a highly manipulative and highly singular and stereotypical construction of idealised hegemonic beauty norms, it removes diversity and encourages following rules and regulations.
A present for your kitchen
Personification of kitchen ensures audience knows how important the kitchen is
Kitchen symbolises female ownership (Hosuewife) in a patriarchal society
"It slots so any girl can assemble it quickly" once more reinforces hegemonic and sexist stereotypes.
However, promotes DIY to females.
But a sentence later: "Get the man in your life to glue the unit together, then paint it." cultivates a gender binary, and the idea there are fundamental differences between men and women/ Also promotes a heteronormative ideology.
Symbolic annihilation - No LGBT representation, as well as BME, targeting and constructing majority white target audience.
Contents
Highly stereotypical: fashion, cooking, knitting, home, beauty. Reinforces hegemonic ideals of a housewife living in subservience to a patriarchal society. Women just do housework (no hobbies or sports etc)
Explore how the set edition of Adbusters magazine utilises digital convergence to facilitate production [15]
Adbusters uses digital convergence in order to create synergistic modes of production and distribution. This is primarily achieved through the relationship between the print magazine and digital website.
Adbsuters targets its niche audience through a confrontational mode of address adna . low run print of approximately 120,000 copies an issue. This is emphasised through the high cover price of approximately £10.99 (Adbsuters lacks an RRP) in the UK. Therefore, Adbusters must rely on synergistic nature of the website in order to supplement it financially.
Website advertises magazine
Selling of merchandise including anti-capitalist shoes commodity fetishism?
TArget audience is both niche and unclear
Multimodal interface links to social media
(Regulation - breaks IPSO regulation with "kill yourself" article)
Ability to download PDF version at a cheaper price than the print version
Woman oct 1964, mainstream and singular stereotypical view of women. Target audience: Housewives, women aged 30-50, straight, white.
Expresses hegemonic norms of society.
Fact - Roughly 1/3rd of a magazines revenue comes from adverts.
Adbusters .
Adbusters ideology is subversive, anti-capitalist and anti-advertisements. Because they do not have adverts in, the cover price is increased (£10.99).
------------
Explore how the set edition of Woman magazine constructs its audience [15]
Condescending title - direct mode of address reinforces patriarchal hegemonic norms about beauty
A-levels are highschool qualifications (Advanced level) and suggests that the aspirations of the target audience are limited.
Audience constructed through condescending/patronising use of 'girls' which is inappropriate for a middle aged target audience.
MES of a series of diagrams and complex information, creating a highly manipulative and highly singular and stereotypical construction of idealised hegemonic beauty norms, it removes diversity and encourages following rules and regulations.
A present for your kitchen
Personification of kitchen ensures audience knows how important the kitchen is
Kitchen symbolises female ownership (Hosuewife) in a patriarchal society
"It slots so any girl can assemble it quickly" once more reinforces hegemonic and sexist stereotypes.
However, promotes DIY to females.
But a sentence later: "Get the man in your life to glue the unit together, then paint it." cultivates a gender binary, and the idea there are fundamental differences between men and women/ Also promotes a heteronormative ideology.
Symbolic annihilation - No LGBT representation, as well as BME, targeting and constructing majority white target audience.
Contents
Highly stereotypical: fashion, cooking, knitting, home, beauty. Reinforces hegemonic ideals of a housewife living in subservience to a patriarchal society. Women just do housework (no hobbies or sports etc)
Explore how the set edition of Adbusters magazine utilises digital convergence to facilitate production [15]
Adbusters uses digital convergence in order to create synergistic modes of production and distribution. This is primarily achieved through the relationship between the print magazine and digital website.
Adbsuters targets its niche audience through a confrontational mode of address adna . low run print of approximately 120,000 copies an issue. This is emphasised through the high cover price of approximately £10.99 (Adbsuters lacks an RRP) in the UK. Therefore, Adbusters must rely on synergistic nature of the website in order to supplement it financially.
Website advertises magazine
Selling of merchandise including anti-capitalist shoes commodity fetishism?
TArget audience is both niche and unclear
Multimodal interface links to social media
(Regulation - breaks IPSO regulation with "kill yourself" article)
Ability to download PDF version at a cheaper price than the print version
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