POSTMODERNISM
- In postmodern culture the boundaries between the ‘real’ world and the world of the media have collapsed and that it is no longer possible to distinguish between what is reality and what is simulation. In fact, it really doesn't matter which is which!
- Therefore, in this postmodern age of simulacra, audiences are constantly bombarded with images which no longer refer to anything ‘real’
- Because of this, we are now in a situation that media images have come to seem more ‘real’ than the reality they supposedly represent. This concept is referred to as 'hyperreality'
"It is no longer a question of imitation, nor duplication, or even parody. It is a question of substituting the signs of the real for the real" - Jean Baudrillard
Representations of the real are more real than what they're representing.
E.g. creating a new sphinx of the best version of it, not a recreation of the reality
Postmodernism text can be described as wilfully breaking conventions of media texts.
They may be critical of religion and standards. Rejection of high culture - utilising a deliberately trashy aesthetic.
Representations of the real are more real than what they're representing.
E.g. creating a new sphinx of the best version of it, not a recreation of the reality
Postmodernism text can be described as wilfully breaking conventions of media texts.
They may be critical of religion and standards. Rejection of high culture - utilising a deliberately trashy aesthetic.
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