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Textual poaching

Textual Poaching 

 Kirk / Spock - Mirrors 
- An example of 'slash fiction' or 'shipping'
Original footage never intended for Kirk and Spock to be in a relationship however there is the negotiated reading that some people want them to be. This is an example of taking the footage and giving it their own meaning - that they are in love. Takes the footage and makes it their own. 
FANDOM - HENRY JENKINS 

 Fandom refers to a particularly organised and motivated audience of a certain media producer franchise

 Unlike the generic audience or the classic spectator, fans are active participants in the construction and circulation of textual meanings

 Fans appropriate texts and read them in ways that are not fully intended by the media producers ("textual poaching") Examples of this may manifest in conventions, fan fiction and so on.

 Rather than just play a videogame or watch a TV show, fans construct their social and cultural identities throguh borrowing and utilising mass culture images, and may use this 'subcultural capital' to form social bonds. For example, through online forums like Reddit and 4chan. 

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