HUMANS and Marketing
Television is a specialised industry.
"In what ways are the tv shows you have studied (HUMANS and Les revenants) an example of a specialised industry?"
Television industry is a fractured industry.
The way in which we watch television is totally different. There are catch up and streaming services (Netflix, Amazon, Hulu). Shows which were made to be watched weekly are now able to be 'binge watched'. All because of digital technology.
This also leads to an increase in pirating content due to the segregation of the streaming services which all cost money to access.
The BBC is a television company funded by the TV License fee. They are a community television service. To inform, to educate, to entertain. Because of this they don't have to have spot adverts.
HBO is an American television company which has global success. One of their shows Game of Thrones is the most pirated TV show of all time.
Broadcasting - casting a big net, wanting to catch a lot of fish. Wide audience.
Narrowcasting - casting a line, wanting to catch a specific type of fish. Niche audience.
We are living in a world of digital convergence. Different media forms are being brought together. Tv shows more like films, films more like Tv shows, videogames more like anything and everything.
We now have 'prosumers' e.g. on YouTube people can create content and share it with the world. As opposed to a 'consumer' who consumes.
Persona Synthetics Trailer - Viral Marketing
How have ownership and economic factors shaped the TV programs you have studied?
- Britishness. Kings cross station, supermarket scene. British themes, representations, actors, locations, stereotypes, ideologies. Dreary weather not bright prime time 'Golden Hour' lighting like American shows.
- British accent. Clean and clear so foreigners can understand (e.g. Americans have trouble understanding regional dialects)
- TV Ugly characters. Detective Pete Drummond, Max synth. Not common in American TV
- similar to British sitcoms like Outnumbered
- Inclusion of an American character George
- Independant ideology - channel 4 is an independent experimental channel. Abotu identity, culture, rebellion.
- Relatively high production values
- Uses known british actors (Jen from IT Crowd, Merlin)
Television is a specialised industry.
"In what ways are the tv shows you have studied (HUMANS and Les revenants) an example of a specialised industry?"
Television industry is a fractured industry.
The way in which we watch television is totally different. There are catch up and streaming services (Netflix, Amazon, Hulu). Shows which were made to be watched weekly are now able to be 'binge watched'. All because of digital technology.
This also leads to an increase in pirating content due to the segregation of the streaming services which all cost money to access.
The BBC is a television company funded by the TV License fee. They are a community television service. To inform, to educate, to entertain. Because of this they don't have to have spot adverts.
HBO is an American television company which has global success. One of their shows Game of Thrones is the most pirated TV show of all time.
Broadcasting - casting a big net, wanting to catch a lot of fish. Wide audience.
Narrowcasting - casting a line, wanting to catch a specific type of fish. Niche audience.
We are living in a world of digital convergence. Different media forms are being brought together. Tv shows more like films, films more like Tv shows, videogames more like anything and everything.
We now have 'prosumers' e.g. on YouTube people can create content and share it with the world. As opposed to a 'consumer' who consumes.
Persona Synthetics Trailer - Viral Marketing
- Viral marketing - distributed through Youtube as opposed to traditional televisual broadcast, leading to a potential worldwide audience
- Sharing - audience led distribution. The enigmatic nature of the trailer may lead audiences to share and therefor distribute the trailer via social media in order to seek answers
- Rich in hermeneutic codes: an additional family member in strange, unnatural clothing. Invites discussion, especially through the roles she serves, as a domestic slave, but also a 'friend'
- No clear product that is being advertised. This flies in the face of traditional advertisements, that wish to make as clear as possible to the audience the name of the program and how/when to watch it
- Intertextual references - CU, awkward smiles from the synthetic maid functions as a proairetic code
- Cheesy, American style commercial. American voiceover - connotations of American stereotypes of happiness and confidence
- Takes on the conventions of an American style medication advert. The MES is far too clean, and the gestures of the synth are often threatening
- Intertextual reference to sinister scifi corporations, like Tyrell or Datadyne
- 'Faster than before' - suggests a previous iteration of synths that have malfunctioned somehow - again, yet another intertextual reference to other sci-fi shows
- On screen graphic announces Regent Street store coming soon. Link to a real world event and marketing stunt.
How does distribution, circulation and marketing shape HUMANS?
- Build up to the show that targeted sci-fi fans e.g. synthetics trailer. Sci-fi convention advancement of technology and robotics.
- Integrated it into our real lives with the trailer and website, emulating the show. It is integrated into our real lives. Establishes the alternate universe of our modern day life containing the incredible technology.
- They put a synth on eBay for £20,000 which was bid on and ultimately removed it but it shows the theme of consumerism, slavery and ownership.
Ownership and economics of the show
Co-production of HUMANS between Channel4 and an American TV company AMC. AMC is a basic TV channel with adverts. This is an example of a trans-national production.
Their website:
Channels:
Sister companies:
- Started 1982
- Largely commercially self-funded, ultimately public owned (originally subsidiary of the Independant Broadcasting Authority) and get a small portion of the 'license fee'
- Owned and operated by Channel 4 Television corportation.
- Established as a fourth television service to the UK in addition to BBC One, BBC Two, and ITV.
- Started out targeting a younger creative audience with 'arty and intellectual' content. Developed into wanting to show 'edgy' and creative content.
- Make money showing high profile American sitcoms, Fraiser, Big Bang Theory, Friends.
How have ownership and economic factors shaped the TV programs you have studied?
- Britishness. Kings cross station, supermarket scene. British themes, representations, actors, locations, stereotypes, ideologies. Dreary weather not bright prime time 'Golden Hour' lighting like American shows.
- British accent. Clean and clear so foreigners can understand (e.g. Americans have trouble understanding regional dialects)
- TV Ugly characters. Detective Pete Drummond, Max synth. Not common in American TV
- similar to British sitcoms like Outnumbered
- Inclusion of an American character George
- Independant ideology - channel 4 is an independent experimental channel. Abotu identity, culture, rebellion.
- Relatively high production values
- Uses known british actors (Jen from IT Crowd, Merlin)
Comments
Post a Comment