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Component 3


Regulations
- Must complete an individual cross-media production applying your knowledge and understanding of the theoretical framework (media language, representation, media industries, audiences)
- Unassessed participants may act in, or appear int he media product, operate lighting, sound, recording, and other equipment UNDER YOUR DIRECTION
- "The cross-media production must be conceptualised as a complete package of interrelated products in two forms, reflecting the nature of the contemporary media and the importance of difference platforms in distributing and enabling audiences to access, the media"


TASK ONE - Create an original music video to promote your new artist or band.
- Must be between 3minutes and 3minutes 30 seconds.
- Two or more filming locations (e.g. studio, live venue, rehearsal)
- Wide range of camera shots, angles and movements to interpret the music and lyrics of the song
- Shots of the artist/band to establish a clear identity/image
- Performance footage (rehearsal and/or live and/or lip-synced)
- Representations of at least one social group
- Clear structure with an element of narrative
- Editing of original footage to the music track
- Graphics depicting the original name of the artist or band and the title of the track

How to get an A
- Use media language to demonstrate intertextuality and/or genre hybridity
- Convey a complex representation of a social group using media language
- Subvert and challenge typical representational stereotypes
- Present an ideological context typical to an independent music label
- Create a magazine that demonstrates clear stylistic, thematic and ideological links to your music video
- Every shot has to be in focus
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