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Theorist: John Baudrillard

Hyperreality - John Baudrillard 

 Hyperreality 
- Idea that representations within a media text are more real than that which they represent
- Some of these representations are simulacrum. This refers to the representation of something that no longer exists, or something that never exists.

- Images created more vivid than the issue. Create images so vivid that even if you were never involved you will have an image of it.

 - Media amplification

 - "It is no longer a question of imitation, nor duplication, nor even parody. It is a question of substituting the signs of the real, for the real." Hard to see what reality actually is. What we see in a media product is reality.

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