Why do producers use binary oppositions?
- Create a narrative
- Gives a point of reference
- Emphasise and exaggerate the oppsoitions
What is representation why is it important?
- Encodes the ideologies of the producer
- This can cultivate ideologies and stereotypes
Nicki Minja - Anaconda
- Young black women sexualised throughout the video. Many midshots focusing on their buttocks as they dance. This emphasises their body shape as curvy. Only shows us this part of them which implies they are sexually promiscuous.
- Screen wobble as she dances emphasises the size of her buttocks.
- Often low angle shots to emphasise size of buttocks and their level of power throughout the video
- Heterosexual young female target audience
- Black women could feel falsely represented by the video. Or empowered to embrace that stereotype.
Lil Pump - Gucci Gang
- Actively resisting threat of law enforcement
- Subversive in fun representation of drugs being fun
- Subversive no guns in a rap video
- Subversive just slight disrespect to teachers - cheeky
Beyonce - Formation (2016)
- Formation is the lead single of the album 'Lemonade'.
- The song was released with the music video. It is one chapter from a story (video)
- Released the day before Beyonce performed at the Super Bowl in February 2016
- Has won numerous awards and was nominated for the 59th grammy awards music video category
- Set against backdrop of flooding in New Orleans after Hurricane Katrina and the associated racial tension in America as well as drawing historical parallels to racism and slavery
Hurricane Katrina
- Create a narrative
- Gives a point of reference
- Emphasise and exaggerate the oppsoitions
What is representation why is it important?
- Encodes the ideologies of the producer
- This can cultivate ideologies and stereotypes
Nicki Minja - Anaconda
- Young black women sexualised throughout the video. Many midshots focusing on their buttocks as they dance. This emphasises their body shape as curvy. Only shows us this part of them which implies they are sexually promiscuous.
- Screen wobble as she dances emphasises the size of her buttocks.
- Often low angle shots to emphasise size of buttocks and their level of power throughout the video
- Heterosexual young female target audience
- Black women could feel falsely represented by the video. Or empowered to embrace that stereotype.
Lil Pump - Gucci Gang
- Actively resisting threat of law enforcement
- Subversive in fun representation of drugs being fun
- Subversive no guns in a rap video
- Subversive just slight disrespect to teachers - cheeky
Beyonce - Formation (2016)
- Formation is the lead single of the album 'Lemonade'.
- The song was released with the music video. It is one chapter from a story (video)
- Released the day before Beyonce performed at the Super Bowl in February 2016
- Has won numerous awards and was nominated for the 59th grammy awards music video category
- Set against backdrop of flooding in New Orleans after Hurricane Katrina and the associated racial tension in America as well as drawing historical parallels to racism and slavery
Hurricane Katrina
Ultimately, 80 percent of New Orleans and large portions of nearby parishes became flooded, and the floodwaters did not recede for weeks.
U.S. army engineers pumped the last of the floodwaters out of the city on October 11, 2005, some 43 days after Katrina made landfall. Ultimately, the storm caused more than $160 billion in damage, and the population of New Orleans fell by 29 percent between the fall of 2005 and 2011.
Because it was a predominately black community in the area there was criticism they didn't do enough to give aid
How is conflict created?
- mise en scene of L/S all white line of swat police standing in front of a young vulnerable black child.
- As lyrics say "get eliminated" shows mise en scene graffiti of the phrase 'stop shooting us' connotes black community is under threat of death
- C/U of Beyonce sitting on a new orleans police car - symbolic she has more power than the police. As they go down she goes down too - self sacrifice?
- slow pan of dilapidated buildings accompanied by "remember what happened in new orleans". context with hurricane katrina
- Beyonce and crew in antibellum era. binary opposite - upper class white women who own land and slaves vs black women. symbolic of empowerment and self ownership. Cultural appropriation - taking the white culture and criticising it through symbolism. However they look like unique costume - creates post modernism.
Dancing
Rubs fingers together to symbolise money. Mise en scene of a rich old fashioned house and costume is red = rich and has pearls = rich.
Direct mode of address - connotes power to talk to us.
Covering her face in a show of defiance. Rigid movement of head moving up and down has some supernatural connotations of possessions through rigid movements. Rigid and rhythmic nodding suggests she has been forced into this situation to nod her head and almost say that her surroundings are okay.
Shows black community
Links to traditional black dancing of 'twerking'. VHS cassette effect to symbolise time it is meant to take place e.g. 1980's including denim, make it look older connotes its been around for a long time. Cool and retro look.
Symbolises a black community revolution standing up to the police and oppression via their cultural statement of dancing
They move as one - interconnected as a culture of black women. All relying on each others weight.
Links to traditional black gospel churches
Protective circle around Beyonce. All have afros and similar costume to show they are all connected.
Beyonce shooting black woman - shows betrayal of someone we trust e.g. police?
That B.E.A.T
Footage from that beat was directly taken and put into the formation music video.
That beat is a documentary about 'Bounce' music and the gay scene and inclusive culture that comes with it.
Is this cultural appropriation of that culture?
It takes the energy of bounce movement and yet leaves out the gay culture associated.
Allows Beyonce to explore another element of New Orleans black culture with footage used of filler showing the area/landscape with only a few of the male dancers from that beat.
INTERTEXTUALITY.
Hyperreality
- Idea that representations within a media text are more real than that which they represent
- Some of these representations are simulacrum. This refers to the representation of something that no longer exists, or something that never exists.
Hyperreal bricolage - bit of everything.
Formation has lots of references to different time periods and issues making it postmodern and contain hyperreal bricolage.
One of the main uses is to look cool and wear/do things no longer common. Other is to convey ideologies. Black liberation; challenging police; racist ideology?(black people should be in power);
Binary oppositions using ethnicity
Deprivation vs Luxury
Slavery vs Freedom
Power vs Weakness
Black vs White
Black woman owns a house and butlers
Black women wearing Annabelum clothing
Line of white men standing against a black boy
Black people hold more power than the police
Direct mode of address as she stares at audience (holding power).
Being driven while she relaxes (power over subordinate)
Because it was a predominately black community in the area there was criticism they didn't do enough to give aid
How is conflict created?
- mise en scene of L/S all white line of swat police standing in front of a young vulnerable black child.
- As lyrics say "get eliminated" shows mise en scene graffiti of the phrase 'stop shooting us' connotes black community is under threat of death
- C/U of Beyonce sitting on a new orleans police car - symbolic she has more power than the police. As they go down she goes down too - self sacrifice?
- slow pan of dilapidated buildings accompanied by "remember what happened in new orleans". context with hurricane katrina
- Beyonce and crew in antibellum era. binary opposite - upper class white women who own land and slaves vs black women. symbolic of empowerment and self ownership. Cultural appropriation - taking the white culture and criticising it through symbolism. However they look like unique costume - creates post modernism.
Dancing
Rubs fingers together to symbolise money. Mise en scene of a rich old fashioned house and costume is red = rich and has pearls = rich.
Direct mode of address - connotes power to talk to us.
Covering her face in a show of defiance. Rigid movement of head moving up and down has some supernatural connotations of possessions through rigid movements. Rigid and rhythmic nodding suggests she has been forced into this situation to nod her head and almost say that her surroundings are okay.
Shows black community
Links to traditional black dancing of 'twerking'. VHS cassette effect to symbolise time it is meant to take place e.g. 1980's including denim, make it look older connotes its been around for a long time. Cool and retro look.
They move as one - interconnected as a culture of black women.
Symbolises a black community revolution standing up to the police and oppression via their cultural statement of dancing
They move as one - interconnected as a culture of black women. All relying on each others weight.
Links to traditional black gospel churches
Protective circle around Beyonce. All have afros and similar costume to show they are all connected.
Beyonce shooting black woman - shows betrayal of someone we trust e.g. police?
That B.E.A.T
Footage from that beat was directly taken and put into the formation music video.
That beat is a documentary about 'Bounce' music and the gay scene and inclusive culture that comes with it.
Is this cultural appropriation of that culture?
It takes the energy of bounce movement and yet leaves out the gay culture associated.
Allows Beyonce to explore another element of New Orleans black culture with footage used of filler showing the area/landscape with only a few of the male dancers from that beat.
INTERTEXTUALITY.
Hyperreality
- Idea that representations within a media text are more real than that which they represent
- Some of these representations are simulacrum. This refers to the representation of something that no longer exists, or something that never exists.
Hyperreal bricolage - bit of everything.
Formation has lots of references to different time periods and issues making it postmodern and contain hyperreal bricolage.
One of the main uses is to look cool and wear/do things no longer common. Other is to convey ideologies. Black liberation; challenging police; racist ideology?(black people should be in power);
Binary oppositions using ethnicity
Deprivation vs Luxury
Slavery vs Freedom
Power vs Weakness
Black vs White
Black woman owns a house and butlers
Black women wearing Annabelum clothing
Line of white men standing against a black boy
Black people hold more power than the police
Direct mode of address as she stares at audience (holding power).
Being driven while she relaxes (power over subordinate)
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