Mainstream Magazine - Woman (23-29) August 1964 Weekly magazine by IPC, started publishing in 1937, still publishing today. 1960's sold 3 million copies per week in 1960. 80p in modern money, 7p in that day. Cheap - aimed at working class and some middle-class women. Women magazines became very popular post-war selling around 12 million per week. Perhaps this is because women aspired to be stereotypical housewives and go back to how things used to be and conform to traditional? As they sell 1/4 of the 12 million it is a best selling magazine. A market leader. Capitalist. Consumerism. Ad's everywhere, promotes spending. Layout and design: Font size, type, colour and connotations: Called "Woman" implies specifically for females and is a broad, inclusive word e.g. lady formal and fancy while girl is child whereas woman is every grown female. Large font in white to stand out but cursive implying sophistication. "Seven star improvements" imp...
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