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Theorist: Steve Neale

Genre (Repetition and difference) - Steve Neale

Why does it exist - to help classify and provide a shortcut for producers and viewers
Benefits - shortcut, 
Disadvantages - Puts many items in one box, umbrella statement


Neale believes that genre is essentially instances of 'repetition' and 'difference'. He suggested that texts need to conform to some generic paradigms to be identified within a certain genre - but must also subvert these conventions in order not to appear identical.

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