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Audience


Why is media studies so obsesseed with audience?
- Media products exist to be sold, must make the audience want to buy it to get money.
- Interested in difference audience reactions to media text


Around 1940's media products became more important because the Nazi party used lots of propaganda to influence their audience. 

 Target Audience - The specific group the producer tries to captivate with their media product

Primary Audience - The first/main audience the product is targeted at

 Secondary Audience - The second audience group considered by the producer marketing a media text
T. A. P.
TEXT
AUDIENCE
PRODUCER

 Producer ---> Producer encodes text ---> Text ---> Audience decodes text ---> Audience
Now there may also be a link between audience and producer due to social media 

 Michael said edgy older teenagers play pokemon - therefore I am edgy B)

 Targeting - Producer focusing on a specific group/target audience
Attracting - How the producer makes their product appeal to their target audience
Reaching - How the producer reaches out to audiences and spreads their product, "grabbing their audience"
Addressing - How the producer speaks to the audience 
Constructing - Creating an audience to go with the product
THE LAST OF US Analysis
Target audience: Older men  
- The dominant male stereotype 
- Guns
- Desaturated colour scheme
- Dirty/unhygenic mise-en-scene - may not appeal to women 
- Serious depressing tone - mature
- Post-apocalyptic mise-en-scene (decrepit, flooded, The Last Of Us, dirty)
- Personal Character based story game "The Last Of Us" - you and them. 
Secondary Audience: Younger women
- Dirty, fully clothed, unprovocative, not sexualised - identifiable
- Gun on her back shows equal stance to male
How can you break down audiences
- Age
- Gender
- Lifestyle e.g. hobbies
- Class/Social Status
- Location
- Ethnicity
- Sexuality

Class/Social Status
A demographic
Discrimination

 Psychographics
Psychographics - The classification of people according to attitudes, aspirations, & other psychological criteria
Aspirers: people who wants to appear rich and attractive. 'People who aspire to be...'
Reformers: People who want social change, are unimpressed by status and make decisions based on their values (e.g. enviromentalist)
Explorers: adventurous people who enjoy taking risks
Mainstreamers: people who follow the crowd
Stragglers: people who find it hard to achieve (often connected with poverty)
Consider audiences' values and ideologies


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