Comparing Advertisement Genres

Here is what I will be looking at in each advert type:

Repertoire of elements
Modes of Address
Ideology
Representation, including use of Stereotypes

Charity Advertisement
1.
2. Sad and serious tone with lots of rhetorical questions and imperative language. Makes the audience feel guilty.
3. To inspire someone to do something for the benefit of the charity and to help those less fortunate than themselves.
4. Represents the underpriveledged and poor. Stereotypical adverts include starving poor african children. Uses distressing imagery, empathy and sympathy to get the audience to feel their pain and be inspired to help make a change. Middle class narrative overtone,
emotional slow music.

High-End Clothing Advertisement
1.
2. Serious but enticing voice with rhetorical questions and lexis implying improvement and satisfaction.
3. To make the audience disatisfied with their current situation and buy their product to improve their lives.
4. Stereotypically white, middle class males and females in places where they seem out of place

Comments

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