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Advert Analysis

Coca Cola Advert
Dominant - Coca cola is a relaxing, fashionable, luxurious, social drink which makes you feel and look good.  
Preferred reading - View Coca Cola in a positive and luxurious light.
Oppositional - Unhealthy drink which they're trying to hide with glamorous half naked stereotypically beautiful women. reinforces patriarchal hegemony. Sex sells. Lazy drink.
Negotiative - Coke is glamorous and a cool drink however it is bad for you and doesn't make you attractive. Coke is good but doesnt make oyu higher class. women are attractive but coke is gross. Advert is sexist but we drink coke anyway and don't care.
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