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Representation: 2

Can a stereotype be a good thing? 
Stereotypes are not a true statement - therefore they portray a false image even if that image is not bad.

 Anchor Spreadable Butter
Groups represented - Elderly (Old women), Children (Girls), Teenagers (Teenage Boys), Jamaican, British, Smart Technology (Posh woman), Family, SecondGeneration Immigrants. 

 Old people confused by technology - cluttered mise-en-scene enforces this during the mid shot.
Teenagers - Sarcastic, rude, hoodie = rebel.
Binary opposition between young and old. 
Butter represents family and the ideal of bringing people together.
Humour within the family is the ideal family.
Jamaican accent - kind/soft accent to enforce that they're sharp tongued but funny.

 All of these things appeal to a variety of audiences e.g. Elderly, Large families, First Generation elderly immigrants, Second Generation immigrants



Pot Noodle - You can make it
Groups represented - Working class, black male, old woman, old man (coach), young children (biking), Teenage boy, aspirational working class, Crossdresser.
Working class - Lazy, loud, uncivilised, collared polo shirts and baseball caps typical working class clothing, stupid dreams/ambitions.
Northern - Northern people are working class, poor, difficult life, desire to escape that life.
Soundtrack switches from inspirational crescendo to Las Vegas traffic noise. Rags to riches binary opposition, bleak vs bright.
Aspirational working class - 
Crossdresser - He is a ring girl, skimpy clothes, challenging a dominant ideology.
Old people (coach) - determined, hard working, mentor
Black men - sexually objectifying, dismissive, rich/rapper, promiscuous 
Gay - Teenager doing a 'womans job' and black guy licking lips at him

In what ways do we define ourselves, to ourselves and others?
Physical appearance
Ethnic background
Location
Sexual orientation
Gender
Social class
Personality
Hobbies
Habits 
Interests
Social media presence 
Education
Humour 
Wealth
Music genres 

 Stereotypes of men :

  • Leaders / alpha
  • Strong - physically & emotionally
  • Agressive
  • Breadwinners
  • Sex obsessed
  • Suits
  • Short hair
Stereotypes of women:
  • Caregivers
  • Emotional/support
  • Property 
  • Sexual objects
  • Weak
  • Slut or prude 
  • Subservient
  • Skirts/dresses
  • Long hair

Demarkation - split down the middle - two very separated groups
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