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Advertising : 1



Advert Analysis
The woman and her clothing is the main focus of the image. She is sitting in a bright red dress in a set that is a very bland beige colour. This makes the dress stand out against the background and draws attention to her clothing showing that the advert is for clothing. The French elegant writing implies sophistication and 'high end' designer clothing because France is considered a fashion capital of the world and has a highly regarded fashion industry. The colour red also links to this french name because red is often associated with passion and France is often called the 'city of love'.
Advert -
What is an advert/what is the purpose of an advert?
- To make an item or idea appealing to a certain target audience and raise awareness about this item/idea. Builds association with the company e.g. happiness and positivity
What forms can they take?
- Print, TV, Radio, Social Media, Billboards, Bus stops, Films, Cinema, Product packaging, Mail, Sponsorship, Product placement
What are the conventions of a print advert?
- Slogan, Brand, Item title

 Semiotics - Roland Barthes
Semiotics is the study of meaning. The sign is anything that can have a meaning. Within a sign we find two meanings. The signifier is anything that creates meaning (e.g. tree, cat, light). When a signifier is said an image is created in your mind - this is called the signified.

 KEY TERMS:
Codes - any element of a media language that creates meaning for the audience.
Hermeneuti (enigma) codes - something within the media product that creates mystery or suspense
Proairetic (action) code - something within the media product that suggests something will happen
Symbolic codes - something within a media product which creates a deeper meaning for the audience

Advert Analysis
Person in the background dressed in common clothes suggests the advert is implying the mascara is not just for the models and high end people but also for ordinary people - symbolic code. The hand holding the brush is not her own - this suggests she has power and control over her situation. She is not looking at the camera and instead off to the side - perhaps to the person applying her makeup? She is the main focus of the image and holds salience on the left of the image. Font is feminine in nature - thin and white colour signifies femininity and classiness. Use of C/U emphasises the effect of the mascara. Suggests the mascara is different and unique in style providing individuality for the person wearing it.
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