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Advert Analysis Practice


Advert Analysis
Stereotypically beautiful and physically fit woman in the centre of the advert along a line in the rule of thirds grid. 
Following the Z-line rule we are first drawn to the phrase "are you" which is then cut off by the rest of the phrase by the image of the woman before completing the phrase "beach body ready". This connotes that the woman is the 'beach body' we should be aiming for because if we do not look like her we have failed. The bright yellow colour not only draws attention to the image but also has connotations of the sun and sand which is related to beaches. 
A Proairetic code is used in the rhetorical question and the 'Weightloss collection' right next to the  end of the question.

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